During 10 years (2001 - 2011) at Holiday Extras (www.holidayextras.co.uk) I instigated and set up online advertising (utilising PPC, CPM and SEO) and was responsible for setting up an online affiliate programme featuring both direct affiliates and affiliate networks. As Head of Partnerships I had a total budget responsibility (t/o) of £100m p.a.
I am now in a position to offer consultation for online activity, (including both advertising and affiliation) to local companies in Kent.
- Experience includes:
- Budget setting/reporting/forecasting
- Review of current CPC/CPM campaigns
- Conversion analysis
- Key partner analysis
- CPC/CPB analysis
If you are interested in talking further, please get in touch.
david@stratton.org.uk
07432125033
Referrals:
“David is a very approachable professional, dedicated and genuinely helpful guy. During his tenure as Head of Sales he was solely responsible for turning the mutual business between Holidayextras and British Airways into a multi million pound account through a combination of excellent web placement recommendations and sales conversion techniques. Despite Holidayextras being an established partner in 2010, his products are still showing some of the highest YOY ancilary growth for the BA group and continue to perform exceptionally strongly which is a real win-win for both parties and a major success story!
“David
was responsible for pioneering digital as a sales channel for Holiday
Extras. He took responsibility for growing this channel from nothing to
being the largest single source of sales and revenue.
David is thoroughly professional, knows his stuff and is a great guy to
work with, making sure the results meet target and beyond.”
“I worked with David for several years thanks to the business partnership between Acromas and Holiday Extras. David is an excellent negotiator and relationship manager, a true professional at all times. His ability to grasp complex situations and suggest innovative approaches was a consistent asset to a highly successful partnership.”
