Name :                David Stratton
Date of Birth :
     30th September 1970
Address :            Saltwood, Hythe, Kent
Telephone :        0743 212 5033
Email :                david 'at' stratton.org.uk

Click here to download 'Word' format copy of CV

Profile :
A dedicated, hardworking and adaptable individual, who is a great communicator, I readily establish productive working relationships at any level. Results orientated, I cope with pressure and enjoy the challenge of devising and implementing measures by which to improve performance including core experience of the online market.

Experience includes:

  • Budget responsibility of Retail and Intermediary channels with t/o in excess of £100m p.a.
  • Managing teams of up to 12 people (including recruitment/career reviews)
  • Commercial sales and negotiation
  • Maximising Online Return
  • Project management
  • Setting budget and forecast
  • Online marketing (planning, buying and delivering R.O.I.)
  • Media production
  • IT awareness

Career Objectives:
A demanding, performance related role with a progressive and dynamic employer. The post should offer excellent future prospects.

Employment

February 2012 - present
Spike Marketing (web site www.spikemarketing.co.uk)
4 Wedgwood Mews
12-13 Greek Street
London
W1D 4BA

Associate Director
Joined Spike Marketing to advise on specialist ancillary product development and grow the business.

 

May 2000-February 2011
Holiday Extras (web site www.holidayextras.co.uk)
Newingreen,
Hythe
Kent
CT21 4JF

Commercial Revenue Manager (October 2010 -February 2011)
Responsible contracting product for Gatwick and Heathrow including airport parking, hotels and airport lounges.

Head of Partnerships (April 2008 - September 2010)
Responsible for £100m t/o from Retail and Intermediary channels.
Key focus to retain and grow existing travel partners, including board level negotiation of distribution agreements with partners such as TUI, Thomas Cook, CTTG, British Airways, easyJet and Flybe.com.
- Management of team of12 people, including recruitment, annual reviews and personal development planning.
- Budget planning and reporting
- Achieved growth despite Icelandic volcano!

Online Sales Manager/Partnerships Manager (December 2004 - March 2008)
Responsible for acquiring new business partnerships via the online marketplace, including growing traditional travel partners by advising on web placement and sales conversion techniques as well as online only accounts such as affiliate networks.
Key achievements in this role include winning and growing the British Airways airport parking account, (worth in excess of 60k bookings p.a.) and management of BLM (in excess of 100k bookings p.a.).

E-commerce Co-ordinator (May 2000 - November 2004)
Responsible for managing in house web team, with a view to migrate bookings from the existing Viewdata platform, (electronic booking system used by the travel industry) and Call Centre to online. The role included commercial negotiation and account management of over 1,000 online partners, (including Ryanair and Expedia) and managing an online advertising campaign with an annual spend in excess of £1 Million pa.
During my time in this role I helped Holiday Extras achieve:
-percentage of bookings made via the web site increased from 3% to over 65%
-the number of online bookings pass 1,000,000 (October 2003)
-conversion rates for website increase to 27% (unique users to bookings)

Related articles:

February 1999-April 2000:
St.Ives Multimedia Ltd.
Longfield Road
Tunbridge Wells
Kent.
TN2 3ET
Commercial Production Controller

 

February 1994-November 1998:
The Setting Room (T.W.) Ltd.
7 Vale Avenue Tunbridge Wells
Kent.
TN1 1DJ.
Client Contact Manager & I.T. Co-ordinator 

 

June 1992-November 1993:
Autobahn
Singlewell Road
Gravesend
Kent.
DA11 7PW
Sales Executive

 

October 1989-November 1991:
TNT Express Worldwide
PO Box 135
Northampton
NN3 4RB
Management Accounts Assistant 

 

Online information/references:
http://www.linkedin.com

Interests & Sports:
I am married with two sons aged 10 and 5. My youngest son has cerebral palsy, which enables me to view life from a different perspective. In March 2011 I decided to take a career break to help my wife look after my sons growing needs. I have set up and run http://www.and-me.org.uk to support parents in a similar position. Recently I was invited to present and sit on a panel to discuss if the UK Travel Industry is doing enough to cater for customers with disabilities.
I enjoy driving my Lotus Elise and attending motor racing events, especially Formula One, I have been fortunate enough to have experienced driving both Formula First and Ferrari's on race tracks, I also enjoy karting, from indoor machines throgh to Club 100. My other interests include cycling, socialising and travel.

Qualifications:
2 G.C.S.E. A'Levels ;
R.S.A. Keyboard Skills & Data Processing
5 G.C.S.E. O'Levels ; 6 C.S.E. Grades 1 & 2 ;
Courses:
The Complete Skilled Negotiator - The GAP Partnership (Mar 08)
Advanced Negotiation Course - IIR (Oct 05)
Presentation Skills - MAST (2007)
Advanced Driving Course - IAM (Feb 06)
Communicating with Style - ABC Holiday Extras (Jun 01)
It's Good to Talk - ABC Holiday Extras (Apr 01)
Fire Officers Safety Course - The Setting Room (Dec 97)
The Seat Way of Selling - The Road to Excellence (parts 1 & 2),Crawley (Oct 93)