Name :                David Stratton
Date of Birth :     30th September 1970
Address :            Lympne, Hythe, Kent
Telephone :        07771 796 457
Email :                david 'at' stratton.org.uk

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Profile :
A dedicated, hardworking and adaptable individual, who is a good communicator, I readily establish productive working relationships at any level. Results orientated, I cope with pressure and enjoy the challenge of devising and implementing measures by which to improve performance.
Experience includes:

  • Commercial Sales and Negotiation
  • Managing National Sales Team (including interview/career reviews)
  • Financial reporting/budgeting
  • Budget control of over £100 Million p.a.
  • Project management
  • Online marketing (planning, buying and delivering R.O.I.)
  • 'Below the Line' marketing - planning and production
  • Media production
  • IT skills
    •

Career Objectives:
A demanding, performance related role with a progressive and dynamic employer. The post should offer excellent future prospects and share options.

Employment
May 2000-Present
Holiday Extras (web site www.holidayextras.co.uk)
Newingreen,
Hythe
Kent
CT21 4JF
Head of Sales (April 2008 - Present)
New Business Manager (January 2007- March 2008)
Acting UK Sales Manager-Maternity cover (July 2006 – January 2007)
Online Sales Manager (April 2005 – December 2006)
e-Commerce Coordinator (May 2000 – March 2005)
Currently responsible for retaining and growing Holiday Extras existing partnerships who have an annual turn-over in excess of £100 M pa. New Business Manager focus was to drive new account partnerships and distribution. Online Sales Manager role focused on online partnerships including British Airways, Flybe.com and Teletext. e-commerce Coordinator role included responsibility for managing in house web team, with a view to migrate bookings from existing Viewdata platform, (electronic booking system used by travel industry) and Call Centre to more efficient web site. The roles include commercial negotiation and account management of over 3,500 online partners, and previously managing an online advertising campaign with an annual spend in excess of £1 Million per year.
During my time at Holiday Extras I have helped achieve:
-percentage of bookings made via the web site has increased from 3% to over 90%
-annual online turnover increase from under £1 Million to over £90 Million
-seen the number of online bookings pass 1,000,000 (October 2003)
-conversion rates for website increase to 27% (unique users to bookings)

Related articles:
February 1999-April 2000:
St.Ives Multimedia Ltd.
Longfield Road
Tunbridge Wells
Kent.
TN2 3ET
Commercial Production Controller

 
February 1994-November 1998:
The Setting Room (T.W.) Ltd.
7 Vale Avenue Tunbridge Wells
Kent.
TN1 1DJ.
Client Contact Manager & I.T. Co-ordinator 

 
June 1992-November 1993:
Autobahn
Singlewell Road
Gravesend
Kent.
DA11 7PW
Sales Executive

 
October 1989-November 1991:
TNT Express Worldwide
PO Box 135
Northampton
NN3 4RB
Management Accounts Assistant 

 
References:
References will be supplied upon request.

Interests & Sports:
I married in May 2001 and have two sons. I enjoy driving and motor racing events, especially Formula One, I   have been fortunate enough to have experienced driving Formula First and Ferrari's on race tracks. I also enjoy karting, from indoor circuits to Club 100. Other interests include cycling, socialising and travel.

Qualifications:
5 G.C.S.E. O’Levels ; 6 C.S.E. Grades 1 & 2 ;
2 G.C.S.E. A’Levels ; R.S.A. Keyboard Skills & Data Processing

Courses:
Communicating with Style - ABC Holiday Extras -June 2001
It's Good to Talk - ABC Holiday Extras - April 2001
Fire Officers Safety Course - The Setting Room - December 1997.
The Seat Way of Selling - The Road to Excellence (parts 1 & 2),Crawley - October 1993.